10 Easy Things to Help Improve Website SEO

10 Easy Things to Help Improve Website SEO

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Starting a business or at the very least creating a website for your business can be a daunting task. Even if you have an existing website, it may not be bringing in new customers they way you thought it would. The main reason for this is that your website search engine appearance is lacking and people are not finding your website when they search on either Google or Bing. The fact that your website is primarily how customers find out about you or your business and what it is you do, the chances for them actually finding it can be slim to none if the Search Engines do not index it correctly. SEO or Search Engine Optimization is how a search engine learns about your website and what its all about.

How Do I fix this?

Even though Second Shift Technology is more than happy to help your in this task, here are 10 easy things you can do yourself to improve your website search engine appearance:

Content, Content, Content…

Content is KING. If your website has little to no content, search engines are basically going to ignore you. Make sure your pages have at least 300 words on average. Now thats not to say that some pages with only 30 words or so will not rank high as well.You can have all the keywords in the world, but if your content is no good, people won’t stick around on your site and search engines won’t find your site valuable. There are other factors that will contribute to your page rankings, as we will cover down the list that will contribute as well.

Where are you located?

One area people tend to forget or leave out of their website content is references on where they are at. Google will return results that are relative to a users location. When some one in Maryland searches for “Luigi’s Pizza” it would not make sense for google to return information about “Luigi’s Pizza” in California… unless that is the only Luigi’s Pizza in the world. So help the search engines out and your self by out by referencing your business location not only on a “contact-us” page but within your content as well.


Pictures can speak a thousand words, however search engines don’t know that. By adding information to an images “title” and “alt” attributes, search engines will be able to better index what the image is about instead of guessing based on content. Image “title” is kinda self explanatory. What is the image about. The “alt” attribute or alternate text is used by browsers incase the image is unavailable for some reason.

Be Unique

Unique content is important too. You need to provide content that has different information than what is on other sites and other Web pages buy levitra online with prescription. By repeating the same phrase over and over on every page will hurt your rankings. Remember, each page in your website is competing with the world on being more relevant on a topic than the rest. If you know or can explain something that others can’t be sure to reflect that in your writings.

Linking Back to your site

Probably one of the most important factors in ranking your web site is how many other sites are linking back to your website. When more sites are linking to your website’s content it give its more credibility and worth. A huge mistake people make is positing all of their updates on social media sites such as Facebook. When in reality they should post a teaser to the information on social media sites, then link back to their website to find out more. Let your followers help increase your site’s traffic by getting the full story from you instead of reading about it on Facebook.

Site Map

The most basic element that helps but is often left out or ignored, the Site Map. A site map is basically a search engine cheat sheet. Not only does it layout the entire structure or framework of your website, but also tells search engines how ofter content is updated and what type of content it is. The quickest way to generate a site map for your website is to use an online tool like xml-sitemaps.com. Just provide your website domain, click start and your done. a sitemap.xml file will be generated that you can download and easily upload to your website.

Use heading tags to emphasize important text

This is probably the most advance concept or item in the list. Web pages have a bunch of secret code behind them such as this:

<h1>Brandon's Baseball Cards</h1>
<h2>News - Treasure Trove of Baseball Cards Found in Old Barn</h2>
<p>A man who recently purchased a farm house was pleasantly surprised ...
dollars worth of vintage baseball cards in the barn. The cards were ... in news
papers and were thought to be in near-mint condition. After ... the cards to his
grandson instead of selling them.</p>

This code basically tells an internet browser how to build the page. Its also what search engine’s see. Search engines don’t care how the webpage looks, but how its built. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document. Best practice is to imaging your web page in outline form., Put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately. WARNING: Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine where one topic ends and another begins.


These are the words that people search by. These are also the same words that not only you want your customers to use to find your website but everyone else does for theirs. Selecting keywords and placing them correctly through out the website is almost an art. You will want to include them in your pages content, but it should read naturally, not seem forced. You will also want to try and include these keywords in the heading tags (as previously covered) and if possible the image titles and alt attributes.

Don’t cheat

The last thing you want to do is cheat at improving your search results. Some ways of cheating that search engines frown on are:

  • using “Submission” services or buying backlinks
  • repeating keywords over and over and over
  • duplicating links and content
  • using hidden links

These topics or techniques will not be reviewed for two reasons. First off, providing you with details on these may lead you to attempt these bad ideas or lead you down a bad path. And secondly, if you are doing them, you know what you are doing and its wrong.

Keeping things up-to-date

The final piece of advice is keep things up to date. There is nothing worse then a website that has not been updated years. Granted some content does not change, however keeping the content relevant is important. It is also a good practice to update the entire website sites design every few years. Web technology and design practices are constantly evolving. A website built five years ago will appear out dated when compared to websites built today.


Even though there is no exact formula to make a website go from page 11 to page 1 in search results there is a science to it, and these tips should get you well on your way. After trying one or more of these methods, you may feel your site is still needing some help. There are still a number of advanced techniques and options that are available, however these will require more of an understanding of the world wide web and search engine optimization and even search engine marketing. Please feel free to contact us, and we would love to set up an initial consultation for you.

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